Google and Microsoft Essay Example | Topics and Well Written Essays - 1000 words

Google and Microsoft - Essay Example A number of internet-based products and services have been initiated and developed by Google and it earns most of its profits from advertising through its program known as AdWords. Microsoft: This renowned name in computing is again an American multinational corporation which specializes in initiating, developing, manufacturing, licensing and also supporting an unending range of products and services pertaining mainly to computing through its various product divisions. Leading products and/or services Google: AdWords for advertising based auctions at real-time basis, AdSense program senses and enables web sites to deliver customers’ ads from AdWords, Gmail, Orkut, Google Display, DoubleClick Ad Exchange used as a real-time auction market place for trading of display space for ads and Youtube which provides video and other interactive mediums for advertisers. Microsoft: Windows and Windows Live Division Segment which offers mainly PC operating systems including Windows 7 and Wi ndows Vista, Microsoft’s Server and Tools segment proffers mainly windows server operating system and product support services, Online Services Division Segment provides online information and content using Bing, MSN Portals, and others, Microsoft Business Division Segment offers Microsoft Office and other related products and Entertainment and Devices Division serves Xbox 360 entertainment platform including a whole lot of entertainment resources. Management/Leadership Style Google: This Company has a normal hierarchical structure and organized in the form of ‘bottoms up’ from the angle of creativity of product and ‘tops down’ from going on with the financials, the quarter and other aspects. Disagreements are encouraged along with large group conversation and in discussions, both sides of the mark are motivated and expected as well. Decision making does not involve hierarchy. Microsoft: The management style here is quite culture oriented, creating a nd nurturing the correct culture and relax and feel at home are two of the practices at Microsoft Corporation. Developing a clear vision, pegging to it and working hard on it is essential. Hiring of action-oriented employees is being practiced and protecting the corporate image along with ruthlessly controlling budgets form some aspects of the company’s management style. Innovation Track Record As Microsoft is quite older a company than Google, its innovation has elevated by leaps and bounds throughout its operations. But Google has proved its development and performance in a smaller time frame. Google has a policy for employees to spend 80% of their time on core projects and operations and the rest, 20% or one day a week on activities pertaining to innovation that induce their personal interests and passions. Google has created various creative internet search softwares and the Google search engine is the leader in search engines and is better than Microsoft’s Bing. I ts products such as AdSense and AdWords have shunned everyone especially in the advertising sector all over the globe; Gmail is now used and favored by a considerable lot of people. This shows that Google has focused more on the consumer side which needs more innovation for satisfaction. Microsoft has worked mainly on sophisticated softwares related mainly to

Final Canvas -knowledge partner Essay Example | Topics and Well Written Essays - 1250 words

Final Canvas -knowledge partner - Essay Example one of the most effective tools for strategic management, which assisted Lab Vlieland in determining the potential problems that are likely to impact in future (Muehlhausen, 2013). Customer segment is one of the internal blocks of canvas model of Lab Vlieland, as the segmentation of customers allow the business to identify its key customers. Additionally, the company tends to focus over identifying the communities i.e. the targeted customers whom they serve products and/or services and maximize profitability of the business. Moreover, community members, knowledge partners, developers and employees of the organisation are the four key customer segment of Lab Vlieland. The knowledge partners of Lab Vlieland include travelling agencies, universities, sponsors, energy specialists as well as community members and volunteers. These knowledge partners will enable Lab Vlieland to get consultancy, supporting to provide efficient services as well as intelligence-based approach to attract large tourists. Apparently, developing strong connection with the communities will effectively ensure attractiveness of Lab Vlieland. Besides, developer is directly related to measuring the changing perception of the customers and engaged in research and development activities to provide maximum satisfaction to the customers. On the other hand, employees of the business engaged in producing products and/or services as per their requirements of customers (Diehl & Nikolou, 2013). Customer relationship is one of the most integral approaches of managing customers by forming effective communication with current and possible customers. In this regard, it is very essential for Lab Vlieland to retain its profitability objectives and attracts customers with various customer intimacy strategies for building a strong differential competitive advantage and improved engagement with the consumers. Furthermore, this will enable to develop a strong connection with the communities at large. Another